Online Marketing Strategies Adopted by Retailers in Organised Retail store During Covid-19 Period: A Study in Balasore City, Odisha, India

Abstract

In India, retail industry attained enormous growth in terms of available opportunities and their potential for development of multiple segments and sectors. Presently, the economy of India in retail is considered as a flourishing sector. This sector has been considered as one of the rapid development sectors. The selling of products and services by companies to final consumers is known as retail. The process by which merchants raise interest in and knowledge of their products and services in an attempt to increase sales from customers is known as retail marketing. Retailers may sell their products and services using a wide range of techniques and tactics. The goal of online retail marketing is to draw consumers to various shop formats and online transactions. The best kind of marketing for the store should be used to draw in as many consumers as possible and increase sales for the company. This is the aim of all firms. Traditional retailers are switching from conventional marketing to online marketing. The impact of covid-19 is making a challenge for all retail industry to switch to online mode of retailing. There is a high customer demand for delivery all retail things on a single click on internet. People’s adoption to online retailing has a positive response. The key factors like ease of payment, delivery time and quality of product making the most important element before formulating a new marketing strategy. In India, retail industry attained enormous growth in terms of available opportunities and their potential for development of multiple segments and sectors. This sector has been considered as one of the rapid development sectors. The Indian consumer market is predicted to raise its revenue by 13 per cent per annum.